How to Use VIP Customer Tag on Shopify in 2025

Introduction: Why Reward VIP Customers?

If you own a Shopify store, rewarding your best customers is a smart way to grow. Loyal customers spend more and return often. One great way to reward them is by offering special VIP discounts. But how can you tell who your VIPs are?

That’s where customer tags come in. You can tag special customers (like VIPs) and then give them exclusive deals. In this blog, we’ll show how to use the VIP customer tag on Shopify, step-by-step.

We’ll cover:

• What Shopify offers by default
• The limits of Shopify’s basic tools
• How to go advanced with the Savify Discounts app
• Full guide to set it up easily

Let’s get started!

What Offers VIP Customer Tag on Shopify by Default

Shopify has a feature called Customer Tags. This lets you add custom tags to any customer. You can use it to mark people as:

• VIP
• Wholesale
• Repeat buyer
• Fraud risk

How to Add a VIP Tag in Shopify

Here’s how you can manually add a VIP tag:

Step-by-step:

• Open your Shopify admin.
• Click Customers.

• Click on the customer you want to mark as VIP.
• In the Tags section, click Manage tags.
• Type VIP and hit enter.

• Click Save.

Now, that customer has the VIP tag!

Limitations of Shopify Customer Tags Default Settings

While tagging is easy in Shopify, there are some big limits:

1. No automatic discount rules for tags
   • Shopify doesn’t let you give discounts based on customer tags directly.
2. No automatic VIP recognition at checkout
   • Customers with the VIP tag don’t get discounts automatically.
3. No built-in automation
   • You must manually tag people and manage rules.
4. No discount control by conditions
   • You can’t combine “VIP” tag with other rules like location, subtotal, or shipping method.

To truly unlock shopify customer tags, you need an advanced tool.

Go Advanced VIP Customer Tag on Shopify with Savify Discounts App

To fix Shopify’s limits, you can use a powerful app like Savify Discounts by KlinKode.

With this app, you can:

• Give automatic discounts to VIP-tagged customers
• Combine rules (like VIP + country + subtotal)
• Hide discounts from non-VIPs
• Create multiple levels of VIP (Gold, Silver, etc.)

Let’s walk through how to use shopify customer tags using Savify step-by-step.

Step-by-Step Guide: Using VIP Customer Tag on Shopify with Savify Discounts

Step 1: Install Savify Discounts App

Go to the Shopify App Store, search “Savify Discounts,” and install the app developed by KlinKode.

Step 2: Open the App and Click “Create Discount”

This is how you create a new automatic discount.

Step 3: Set the Discount Type

Select 

• Order Discount
• Product Discount
• Shipping Discount

Step 4: Set the Condition: “Customers Tag”

• Click “Add Condition”
• From the dropdown, select Customer Tag
• Choose “If Found”, then type the name(s) of Customer Tag where the discount should apply (e.g., VIP, Wholesale)

Step 5: Tag Your VIP Customers

• Go to Customers in your Shopify admin
• Open any loyal customer profile

• In the Tags section, add VIP

• Save it

Tip: You can bulk tag customers using Shopify’s import/export or other apps like “Shopify Flow.”

Step 6: Customize The Discount Name

“20% Discount For VIP Customers”

Step 7: Discount Method

Select either Discount Code or Automatic Discount.

• If you choose Discount Code, you can create a custom code or generate one randomly.
• If you choose Automatic Discount, you need to set a discount message in the provided text box.

Step 8: Discount Value

Select Discount Value

Choose one of the following:

• Percentage (e.g., 20% off)

Step 9: Activate the Rule

Click Save and turn the rule ON. That’s it!

That’s it! Now only VIP-tagged customers will see and get the discount.

Hit play to explore all the powerful features of Savify:

Example Use Case

Let’s say you run a clothing store. You want to give 20% off to your best repeat buyers. You can:

• Tag them as VIP
• Use Savify to auto-apply 20% off only to them

No codes needed. They add to cart, see the discount, and feel special.

Bonus Tips to Manage Shopify Customer Tags

1. Use Shopify Flow (Shopify Plus)
   • Automatically tag customers after 3 orders.
2. Segment Emails
   • Use the VIP tag in your email tool (like Klaviyo) to send exclusive offers.
3. Create VIP-only collections
   • Hide special products only for VIPs using tag + Savify combo.

Why This Helps Your Store

Using customer tags like VIP is more than just discounts. It helps you:

• Build loyalty
• Encourage more orders
• Stand out from other stores

Apps like Savify make it automatic, smart, and easy.

FAQ: VIP Customer Tag Shopify

Q1: Can I create a discount for VIPs in Shopify directly?
No. Shopify doesn’t support tag-based discounts natively.

Q2: How do I automatically apply discounts for VIPs?
Use an app like Savify Discounts to apply tag-based discount rules.

Q3: How do I tag customers as VIP?
Go to Customers > Open profile > Add tag “VIP” > Save.

Q4: Can I combine VIP tags with other rules?
Yes, Savify lets you combine tags with other conditions like subtotal or shipping country.

Q5: Do customers see they are VIP?
Only if you add a custom message in the discount or email them.

Final Thoughts

Shopify customer tags are a simple way to track and reward your best buyers. But VIP customer tag on shopify default system has limits.

With the Savify Discounts app, you can turn those tags into real VIP experiences:

• Exclusive discounts
• Personalized messages
• Powerful marketing

Don’t wait! Make your best customers feel special today.