Shopify B2B Wholesale 2025: The Ultimate Guide

Introduction

Shopify B2B wholesale selling has become a game-changer for merchants wanting to expand beyond DTC. In this comprehensive guide, we will show you how to leverage Shopify B2B, including how to create Shopify wholesale page, using Shopify Plus B2B features, and managing wholesale orders from Shopify — all while optimizing your store with a powerful Shopify wholesale theme and Shopify wholesale channel.

Shopify B2B Options – Which Plan Do You Need?

There are two main paths to selling wholesale on Shopify:

1. Shopify Plus:

• Gives access to the B2B on Shopify features (formerly “Wholesale Channel”)
• Supports company profiles, volume pricing, and payment terms

2. Basic/Shopify/Advanced Plans:

• No native B2B tools
• But you can create B2B functionality using apps, customer tags, and discount logic

You don’t need Shopify Plus to sell wholesale — you just need the right setup.

How to Offer Wholesale Pricing on Shopify

There are 3 main ways to set B2B pricing:

1. Discount Codes:
   Share codes with B2B buyers to apply a fixed or % discount.
2. Duplicate Products/Collections:
   Create private versions of products with special pricing, hidden from regular buyers.
3. Use Tag-Based Pricing with Apps:
   Use an app like Cart Lock to show special prices only to tagged wholesale customers.

Example:

• Customer with tag wholesale sees 30% lower prices
• Regular customers see retail pricing

Best Shopify Apps for B2B Wholesale

App Name	Best For	Key Features
Wholesale Bear	Small-medium B2B stores	Tiered pricing, signup form, auto-tagging
Bold Custom Pricing	Advanced discount control	Set custom prices per customer group
Wholesale Club	Private pricing	Hide prices, B2B-only checkout

Hide Wholesale Products from Retail Customers

If you want certain products to only appear to B2B customers, use Cart Lock to:

• Restrict collections by customer tag
• Show “Request a Quote” button only to wholesale buyers
• Prevent discount abuse with checkout conditions

What is Shopify B2B Wholesale?

B2B wholesale refers to selling products in bulk at discounted rates to business buyers instead of individual customers. With Shopify B2B, merchants can:

• Offer tiered pricing structures
• Restrict access to certain products
• Accept bulk wholesale orders from Shopify
• Create private wholesale Shopify channel for verified buyers

For advanced B2B capabilities, B2B Shopify Plus provides enhanced options like custom pricing, personalized catalogs, and payment terms.

Why Choose Shopify for B2B Wholesale?

Here’s why thousands of merchants choose B2B wholesale:

• Scalable for growth
• Built-in B2B tools
• Integration with B2B Shopify Plus features
• Customizable Shopify theme wholesale
• Streamlined management with the wholesale channel

Whether you’re just learning how to create Shopify wholesale page or expanding with Shopify B2B, this platform gives you unmatched flexibility.

How to Create a Wholesale Page in Shopify (Step-by-Step)

If you’re wondering how to create Shopify wholesale page, follow this simple setup:

Step 1: Create a New Page

• Go to Online Store > Pages > Add Page
• Name it “Wholesale Login” or “Wholesale Portal”

Step 2: Protect the Page

• Use Shopify’s built-in customer accounts
• Or install an app like Locksmith to hide pricing & content

Step 3: Add Custom Pricing

• Use Shopify Scripts (Plus only) or apps like Wholesale Club
• Enable customer tags to show different prices

Step 4: Publish with Shopify Theme Wholesale

• Choose a Shopify theme wholesale that allows grid layouts, bulk ordering, and easy navigation
• Optimize with a wholesale channel to manage access

This is the foundation of a powerful Shopify B2B presence.

Managing Wholesale Orders from Shopify

Handling wholesale orders from Shopify is seamless with the right setup:

• Use the B2B Shopify Plus wholesale portal for automated invoicing
• Assign customer-specific pricing tiers
• Track bulk orders separately from retail orders
• Offer net payment terms

Choosing the Right Shopify Wholesale Theme

A dedicated Shopify theme wholesale should include:

• Easy bulk order functionality
• Wholesale catalog pages
• Clean design for professional buyers
• Integration with Shopify B2B apps

Recommended themes:

• Warehouse (ideal for high-volume orders)
• Supply (free and wholesale-friendly)

Combine this with a robust wholesale channel for maximum impact.

Shopify Wholesale Channel: What You Need to Know

The wholesale channel is a built-in feature available to B2B Shopify Plus users. It allows:

• Creation of password-protected wholesale stores
• Custom price lists and product visibility
• Sync with your main inventory
• Personalized checkout and payment workflows

Using a wholesale Shopify channel simplifies bulk management and enhances your B2B wholesale efficiency.

Boosting Shopify B2B Sales with B2B Shopify Plus Features

Upgrade your Shopify B2B strategy with these B2B Shopify Plus capabilities:

• Custom checkout experiences for wholesalers
• Script Editor for dynamic pricing rules
• Advanced reporting for wholesale orders from Shopify
• Exclusive access to wholesale channel tools

These features let you scale your B2B wholesale operations effectively.

FAQs

Q1: What is Shopify B2B wholesale?

A: It’s a model where you sell in bulk to other businesses using Shopify B2B tools.

Q2: Can I create a wholesale page without Shopify Plus?

A: Yes, you can still learn how to create Shopify wholesale page using third-party apps.

Q3: What’s the best Shopify theme wholesale ?

A: Themes like Warehouse and Supply work great for B2B wholesale stores.

Q4: What is the wholesale Shopify channel?

A: It’s a built-in tool on Shopify Plus that helps manage wholesale orders from Shopify.

Q5: How does B2B Shopify Plus help?

A: It offers advanced features like personalized pricing, net terms, and a dedicated wholesale channel.

Conclusion:

If you’re serious about scaling your business, Shopify B2B wholesale is the key. With tools like Shopify Plus B2B, smart use of Shopify wholesale channel, and themes tailored to B2B buyers, you’ll be ready to:

• Accept wholesale orders from Shopify with ease
• Learn how to create a wholesale page in Shopify
• Attract serious bulk buyers

Don’t forget to integrate a high-performing Shopify wholesale theme and optimize your store using the best Shopify B2B practices.

Whether you’re on Shopify Basic or Plus, building a B2B wholesale experience is possible with the right tools.