How to Sell on Instagram Shopify: Complete Setup Guide

Introduction

Want to boost sales and reach more customers where they scroll? It’s time to sell on Instagram with Shopify.

Instagram isn’t just a photo-sharing app anymore, it’s a high-converting sales channel with over 2 billion active users. By connecting your Shopify store to Instagram, you can tag products in posts, run targeted ads, and turn followers into loyal buyers without ever leaving the platform.

In this complete setup guide, we’ll show you exactly how to sell on Instagram Shopify in 2025. From setting up Instagram Shop to syncing your products and launching ads, we’ll walk you through every step—no coding, no confusion.

Ready to turn your Instagram feed into a storefront? Let’s get started.

What Does It Mean to Sell on Instagram Shopify?

Sell on Instagram Shopify means you connect your Shopify store to your Instagram account. Then, your followers can:

• See your products in Instagram posts
• Tap on the item to see the price
• Click and buy from your store

It turns Instagram into a shopping mall for your brand.

Why Sell on Instagram with Shopify?

Instagram is full of people who love to shop. By using Instagram Shop Shopify, you can:

• Show off your products in real photos
• Reach more people through hashtags and reels
• Make it easy to shop with product tags
• Increase your sales without running ads

Instagram is where your customers already are.

Requirements Before You Start

Before you can connect and sell on Instagram, make sure:

1. You have a Shopify store with products
2. You have a Facebook Business account
3. You have an Instagram Business account
4. You are in a country that supports Instagram Shopping
5. Your store follows Instagram commerce rules

Set these up first to avoid any approval delays.

Step 1: Set Up Facebook & Instagram in Shopify

How to Add Shopify to Instagram the Right Way:

1. Go to Shopify Admin
2. Click Sales Channels > Facebook
3. Click Start Setup
4. Log in to your Facebook account
5. Choose your Business Manager
6. Connect your Instagram account
7. Confirm your Facebook Page and Catalog
8. Click Finish Setup

Now your Instagram is linked to Shopify.

Step 2: Add Products to Facebook Catalog

To sell on Instagram, your products must be in a Facebook catalog.

Shopify does this for you:

• All your products are synced
• Prices, titles, and images stay updated

To check:

1. Go to Facebook Commerce Manager
2. Click Catalog > Items
3. Make sure your Shopify products show up

If not, go back to Shopify Facebook settings and re-sync.

Step 3: Get Instagram Shop Approval

Instagram will now review your account. This usually takes 24–48 hours.

While you wait:

• Post photos of your products
• Add product names in captions
• Use hashtags like #shopnow #shopifyfinds

Instagram checks if your account looks trustworthy and active.

Step 4: Turn On Instagram Shopping

Once approved, you’ll get a message in the Instagram app.

To activate:

1. Open Instagram App
2. Go to Settings > Business > Shopping
3. Select your Facebook Product Catalog
4. Tap Done

Now your Instagram is a shopping hub!

Step 5: Tag Products in Posts & Stories

After setup, you can tag Shopify products on Instagram.

How to Tag Products in Instagram Posts:

1. Create a new Instagram post
2. Add your image or video
3. Tap Tag Products
4. Search and select your Shopify product
5. Share your post

Tag up to 5 products per image or 20 per carousel

How to Tag Products in Stories:

1. Open Instagram Stories
2. Add your image/video
3. Tap the Sticker icon
4. Choose Product
5. Pick your item from the list
6. Place it on your story and share

This helps people shop directly from stories!

Different Checkout Methods for Instagram Shopify

Instagram offers two types of checkout:

1. Checkout on Shopify (default)

• Customer taps product > Goes to Shopify to buy

2. Checkout on Instagram (only in some countries)

• Customer completes the order inside Instagram

In 2025, most stores use Checkout on Shopify for better control

How to Add Shopify Products to Instagram Quickly

If your products are not syncing, here’s how to fix it:

1. Check Product Settings in Shopify:

• Go to Products > All Products
• Click on a product
• Scroll to Sales Channels
• Make sure Facebook & Instagram is checked

2. Fix Visibility Issues:

• Product must be active
• Inventory must be in stock

These small settings can block your Instagram sync

Best Tips for Instagram Shop Shopify Success

Use Great Product Photos

• Bright, clear images grab attention
• Show the product in use

Post Consistently

• Stay active with 3–4 posts per week

Use Hashtags

• Try hashtags like #shopifyproducts #shopfromhome

Try Reels

• Reels help boost reach and views

Respond to Comments & DMs

• Build trust with followers fast

Instagram rewards active, real accounts.

Shopify Instagram Ads (Optional)

Want to run ads? Connect Shopify and Meta Ads to:

• Promote tagged products
• Reach more customers
• Drive fast traffic to your store

You can boost any tagged post directly from Instagram

Common Problems & Fixes

Product Not Showing on Instagram?

• Recheck sales channel visibility
• Wait 24 hours for sync

Instagram Shopping Not Available?

• Make sure you’re using a Business Account
• Switch from Personal Account in Instagram settings

Can’t Tag Products?

• Confirm that Shopping is enabled in Instagram settings

Most problems are small setup steps

FAQ: Sell on Instagram Shopify

Q1: Is it free to sell on Instagram through Shopify?
Yes! There’s no extra cost to set up Instagram Shop.

Q2: Can I use Instagram Shop if I’m not in the US?
Yes, if your country supports Instagram Shopping.

Q3: Can I sell digital products on Instagram?
Instagram prefers physical products but some sellers find ways around this.

Q4: Do I need Facebook to use Instagram Shop?
Yes, Facebook is required to manage the catalog.

Q5: How long does approval take?
Usually 1–2 days, but sometimes longer if your account is new.

Final Thoughts

Selling on Instagram with Shopify is one of the best ways to grow your online store in 2025.

It helps you:

• Show off your products visually
• Reach new audiences
• Boost sales from your followers

And the best part? You don’t need any coding or tech skills.

Just connect, tag, and sell. Shopify + Instagram = Easy Shopping

So go ahead — follow this guide and start making sales from your Instagram posts today.

Follow KlinKode for more helpful Shopify tips, tools, and tutorials to grow your store!