How to Create a Landing Page on Shopify in 2025

Introduction: Why Landing Pages Matter in 2025

Whether you’re launching a new product, running a campaign, or promoting a flash sale, having a high-converting Shopify landing page is no longer optional—it’s essential. Unlike your homepage or collections, a landing page is focused, action-driven, and tailored to a single purpose.

In this 2025 guide, you’ll learn:

• How to create a landing page on Shopify (with or without apps)
• Tools for advanced customization
• Design + SEO tips for higher conversions
• Shopify app recommendations for page building

Let’s build your first high-performing landing page.

What Is a Shopify Landing Page?

A Shopify landing page is a standalone web page created for a specific goal—such as:

• Promoting a seasonal offer
• Collecting emails
• Launching a product
• Offering a lead magnet or discount
  

It removes distractions and drives users toward one clear call-to-action (CTA), unlike product or collection pages that offer multiple options.

Tools to Create a Landing Page on Shopify

1. Use Shopify’s Built-in Page Builder (Theme Editor)

Best for basic pages if you’re using an Online Store 2.0-compatible theme.

• Go to Online Store > Pages
• Click “Add Page”
• Add text, images, buttons using the theme’s customizer
• Apply a unique page template
  

2. Create Landing Pages with Shopify Apps

Ideal for advanced designs, testing, and faster results.

Top apps include:

App	Best For
PageFly	Drag-and-drop design, responsive
GemPages	Templates, fast editing
Shogun	A/B testing, analytics
Zipify Pages	One-click upsells & funnels

3. Custom Code (for Developers Only)

If you or your Shopify front end developer has HTML/Liquid skills, you can design fully custom landing pages directly in the theme code.

Step-by-Step: How to Create a Landing Page on Shopify

Follow these steps if you want to create a landing page on Shopify without using any apps:

Step 1: Go to Shopify Admin

Navigate to: Online Store → Pages

Step 2: Click “Add Page”

Name it clearly (e.g., “Summer Flash Sale”).

Step 3: Add Custom Content

Use the rich text editor to insert copy, images, videos, or embedded forms.

Step 4: Choose a Unique Page Template

Under “Theme Template,” select a custom layout if supported by your theme.

Step 5: Optimize for SEO

Click “Edit Website SEO” and:

• Insert focus keyword: how to create a landing page on Shopify
• Update meta title + description
• Clean URL (e.g., /summer-sale-landing)

Step 6: Publish & Test

Preview before publishing. Make sure all CTAs, forms, and visuals work on both desktop and mobile.

Design Tips for Shopify Landing Pages (2025)

Focus on One Goal

Every landing page should drive one CTA only: Buy, Sign Up, or Download.

Remove Distractions

Avoid headers, navigation menus, and footer links that pull visitors away.

Add Trust Elements

• Shopify customer reviews
• Secure payment badges
• Money-back guarantees
  

Prioritize Mobile UX

70%+ of traffic is mobile. Use large buttons, short copy, and responsive layouts.

Keep It Fast

• Compress images
• Avoid heavy third-party scripts
• Choose lightweight Shopify apps

SEO Tips for Shopify Landing Pages

To rank higher on Google, make sure you:

• Use your focus keyword: how to create a landing page on Shopify in:
  
  • H1
  • Subheadings
  • Meta
  • Image alt text
    
• Sprinkle in LSI keywords naturally:
  
  • create landing page on Shopify
  • how to make a landing page on Shopify
  • how to create a Shopify landing page
    
• Add schema markup (FAQ & Article)
• Internally link to related content like:
  
  • Best Shopify Apps for 2025
  • How to Hire a Shopify Developer
    

Conversion Optimization Tips

To increase your conversion rate:

• Add countdown timers or limited-time offers
• Use exit-intent popups to retain abandoning visitors
• Run A/B tests with apps like Shogun or VWO
• Embed explainer videos for products/services
  

Best Shopify Landing Page Apps (2025 Updated)

App Name	Key Features	Best For
PageFly	Drag-and-drop, responsive, fast load	Beginners & pros
Shogun	A/B testing, performance analytics	CRO-focused marketers
GemPages	Templates, animations, app integrations	Branded landing pages
Zipify Pages	Funnels, upsells, urgency tools	High-volume sellers

FAQs: How to Create a Landing Page on Shopify

Can I create a landing page on Shopify without an app?

Yes, using Shopify’s theme customizer and templates, you can build clean landing pages manually.

What’s the easiest way to build a landing page on Shopify?

Using drag-and-drop apps like PageFly or GemPages—no coding needed.

Can I make multiple landing pages?

Yes. Create a landing page for every product, collection, or campaign.

Are Shopify landing pages mobile-optimized?

They are—especially if your theme is responsive or you use tools like PageFly.

Do I need a developer?

No, but hiring a Shopify front-end developer can help you build faster, branded pages.

Final Thoughts: Launch a High-Converting Shopify Landing Page in 2025

If you’re wondering how to create a landing page on Shopify, 2025 offers more tools and flexibility than ever before. Whether you’re using built-in tools or drag-and-drop apps, your goal is the same:

Build focused, mobile-friendly pages that drive conversions.