How to Change Shopify Store Name 2025: The Complete Guide
Why You Might Want to Change Your Shopify Store Name
Whether you’re rebranding, pivoting your niche, or fixing a hasty decision made when you first signed up, knowing how to change Shopify store name is an important part of growing your eCommerce business.
Some common reasons include:
- Rebranding your business to reflect new products or services
- Targeting a different market or region
- Fixing typos or formatting issues in your original name
- Making your store name more SEO-friendly or memorable
Whatever your reason, Shopify makes it relatively simple to change your store’s display name—but there are a few limitations and best practices to consider.
Table of Contents
Shopify Store Name vs. Shopify Domain: What’s the Difference?
Before diving into how to change the name of your Shopify store, it’s important to understand what exactly you’re changing:
| Type | Description |
| Store Name | The name that appears in your Shopify admin, customer emails, and sometimes in your browser tab. This is editable anytime. |
| Shopify Subdomain (e.g., mystore.myshopify.com) | Your original Shopify URL. This cannot be changed after the initial setup. |
| Custom Domain (e.g., mystore.com) | The web address your customers see. You can change or update this anytime. |
How to Change Shopify Store Name (Step-by-Step)
Follow these simple steps to change your store name inside the Shopify admin:
Step 1: Log In to Your Shopify Admin
Visit shopify.com/login and enter your store credentials.
Step 2: Navigate to Settings
On the bottom-left of the dashboard, click Settings > Store details.
Step 3: Edit Store Name
Under Basic information, you’ll see a field labeled Store name. Click Edit, type in your new name, and then click Save.
Pro Tip: Use a short, memorable name with relevant keywords. Think long-term branding.
Step 4: Update Email Branding and Notifications
After changing the name, go to:
- Settings > Notifications
- Customize email templates to reflect your new store name
This ensures your customers see consistent branding.
How to Change Shopify Store Domain (If Needed)
As mentioned earlier, your .myshopify.com domain cannot be changed. But you can add a custom domain that reflects your new name:
Step-by-Step:
- Go to Settings > Domains
- Click Buy new domain or Connect existing domain
- Follow the prompts to complete setup
- Set your custom domain as the Primary domain
Tip: Ensure the domain reflects your brand and is easy to remember. Use a .com if possible.
How to Change Shopify Store Name That Appears in Emails
Even after changing your store name, your sender information in transactional emails may still show the old name. To update:
- Go to Settings > Notifications
- Scroll to Staff email address and update it if needed
- Click into each email (e.g., Order Confirmation, Shipping Update) and search for old store name
- Replace it manually or click “Reset to default” for Shopify to auto-update with the new name
Update Shopify Payment and Legal Details
Your store name might also appear in:
- Credit card statements
- Invoices
- Legal documents
To ensure full consistency:
- Go to Settings > Payments
- Under Payment providers, check for store name in the Statement descriptor
- Edit to match your new store name
Also update:
- Settings > Billing
- Settings > Policies
Update Your Branding (Logo, Favicon, Banners)
If your Shopify store name has changed, your visual identity may need to follow.
- Go to Online Store > Themes > Customize
- Replace the old logo with the new one
- Update your favicon, which appears in the browser tab
- Adjust homepage banner or carousel if it displays the store name
Consistency builds trust and improves the customer experience.
SEO Considerations When You Change Store Name
Changing your Shopify store name can impact SEO—positively or negatively. Here’s how to stay on the right side:
Best Practices:
- Update your meta titles, meta descriptions, and homepage H1 with the new store name
- Check any blog post or product description that referenced the old name
- If you’re using a custom domain, make sure it redirects properly to avoid broken links
- Use Google Search Console to resubmit your sitemap
LSI Keywords to Use in SEO Fields:
- change Shopify store name
- how to change the name of your Shopify store
- Shopify how to change store name
- change store name on Shopify
Update External Platforms
If you promote your Shopify store via other platforms, update your store name everywhere:
- Google Business Profile
- Facebook/Instagram Shop
- Email marketing tools (Klaviyo, Omnisend)
- Marketplace integrations (Etsy, Amazon, eBay)
This ensures continuity and prevents confusion.
FAQs: How to Change Shopify Store Name
Can I change my Shopify store name more than once?
Yes, there’s no limit. You can change your store name as often as you like.
Can I change my Shopify subdomain?
No. The original yourstore.myshopify.com subdomain is permanent. However, you can add a custom domain to reflect your new brand.
Will my customers see the new name?
Yes. Your new store name will appear in the browser tab, emails, and on your store if you update all the relevant branding areas.
Will changing my store name affect SEO?
If done correctly, the impact is minimal. Be sure to update meta tags, URLs (if applicable), and use proper redirects if switching to a new domain.
Can I use special characters or emojis in my store name?
Avoid using emojis or special characters. Stick with alphanumeric characters for maximum compatibility across systems.
Final Thoughts: Should You Change Your Shopify Store Name?
If you’re thinking about how to change Shopify store name, you’re likely on the path of evolution, growth, or improved branding. This change, if approached strategically, can elevate your brand and set you up for long-term success.
Remember:
- Update everywhere: Shopify admin, domain, logos, emails, legal details
- Keep SEO intact: Redirects, keyword placements, consistency
- Focus on branding: Make it memorable, relevant, and future-proof
A strong, relevant store name can influence customer trust, click-through rates, and even conversions. So don’t take it lightly—but also, don’t be afraid to evolve.
Ready to make the switch? Follow this guide to confidently change your Shopify store name and refresh your brand in 2025.
