Does Shopify Have a Loyalty Program? 2025: Full Guide
Does Shopify Have a Loyalty Program?
No, Shopify doesn’t offer a built-in loyalty program by default.
However, Shopify provides full support for third-party loyalty program apps that integrate seamlessly with your store and even work with Shopify POS.
If you’re running a Shopify store in 2025 and want to build customer retention, launching a loyalty program is easier than ever — with the right tools.
Table of Contents
What Is a Loyalty Programs Shopify?
A Shopify loyalty program is a rewards system that encourages customers to make repeat purchases by offering points, discounts, or perks. These programs help:
- Increase customer retention
- Boost average order value
- Encourage referrals and reviews
You can build loyalty programs using apps that track purchases and automatically apply rewards.
How to Set Up a Loyalty Programs Shopify
Although Shopify doesn’t come with built-in loyalty features, here’s how you can set one up:
Step 1: Choose a Loyalty App
| App | Features | Free Plan |
| Smile.io | Points, referrals, VIP tiers, POS support | Yes |
| LoyaltyLion | Advanced analytics, omnichannel rewards | No |
| Yotpo Loyalty | Integration with reviews & SMS | Yes |
Some of the most popular loyalty programs for Shopify in 2025 include:
Step 2: Install and Configure the App
- Go to your Shopify Admin > Apps
- Search and install your chosen loyalty app (e.g., Smile, Savify)
- Set up rules: e.g., 1 point per $1 spent
- Define rewards: e.g., 100 points = $10 coupon
- Customize email and popup messages
Step 3: Promote Your Loyalty Programs
- Add a “Rewards” tab to your navigation
- Promote it via email campaigns
- Use popups or banners to highlight sign-up bonuses
Shopify POS Loyalty Program
If you use Shopify in physical retail, you’ll want a POS loyalty program too. Luckily, most major loyalty apps — including Smile.io, and LoyaltyLion — offer full POS compatibility.
Benefits of POS integration:
- Customers can earn points in-store
- Rewards can be redeemed at checkout
- Customer loyalty is tracked both online and offline
Why Loyalty Programs Work on Shopify
Loyalty programs on Shopify are more than just point systems. When done right, they increase:
Customer lifetime value
Repeat purchase rate
Email/SMS subscribers
Word-of-mouth referrals
Many brands see up to 50% more returning customers when they add loyalty programs using Shopify-compatible apps.
Real Example: Smile Shopify Loyalty Integration
Smile.io is one of the most popular loyalty apps on Shopify. It supports:
- Referral tracking
- POS rewards
- VIP tiers
- Birthday bonuses
You can customize branding, choose reward triggers, and analyze performance — all inside your Shopify dashboard.
FAQs
Does Shopify have loyalty program built-in?
No. Shopify does not include a native loyalty program, but it supports loyalty apps like Smile.io, Savify, and LoyaltyLion.
What is the best free loyalty app for Shopify?
Smile.io both offer powerful free plans that work for small to medium stores.
Can I use loyalty programs with Shopify POS?
Yes. Apps like Smile.io are compatible with Shopify POS, allowing rewards in retail stores.
Are loyalty apps safe and GDPR-compliant?
Most reputable loyalty apps are 100% compliant with privacy laws and Shopify’s guidelines.
What’s the difference between loyalty and referral apps?
Referral apps reward users for referring friends. Loyalty apps reward based on purchases, actions, and long-term engagement.
Final Thoughts
Many store owners don’t know Does Shopify Have a Loyalty Program While Shopify doesn’t include a default loyalty program, the ecosystem of apps available in 2025 makes it easy to build one tailored to your brand.
Whether you’re running an online store or using Shopify POS, a loyalty program is one of the smartest ways to increase retention and boost lifetime value.
